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ALL IN
TO VOTE

Concept

Design

Animation

Sound Design

Vibrant. Equitable. Inclusive.

How do we engage college students and get them to participate in voting?

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All-In Challenge

All in to Vote is a national awards program committed to getting the voices of young adults (18-25) heard. Partnering with many colleges and universities, All-In helps students to register and find where to vote. 

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To find out more in-depth information about All-in click here!

Ideating: Word Vomit

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confusion to clarity, easy peasy, it's time to move, urgency, make history, change the future, build the future, make the world better, impact, influence, proactive, step-by-step, one vote at a time, your voice matters, waves of pixelation /confusion, noise, gossip, versions of easy things, easy voting, cutting through warm butter, flipping a switch, zipper going down, reminder to vote, where to vote, how to vote, 3D billboard, anamorphic, pop out eye-catching, doom scrolling, lazy, digital generation, vibrant, ballot-city, big type, red for importance, inclusive, democracy, engagement, reminder, unexpected

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01

CONCEPTS

Smooth Like Butter

Voting is as easy as slicing through warm butter.

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Through an unexpected series of simple but familiar everyday tasks, the quick repetitive downward motion would mesmerize the viewer until they see a small hand drop a ballot into the voting box--showing just how simple voting could be.

02

Time is Ticking

Stop procrastinating and go vote! It's your future and time is running out.

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Inspired by the trendy and new anamorphic 3D billboards in Time square and brands like Apple, a giant ticking clock pops out of the phone screen and transforms into a ballot box--serving as a reminder to go vote!

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DEVELOPMENT

Typography

The combination of a bold sans serif with a refined serif reflects the audience—college students navigating adulthood. They're starting to embrace sophisticated brands while still retaining their youthful energy.

Figtree's modern simplicity complements the stylish elegance of IvyPresto Display perfectly.

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IvyPresto Display Italic in particular, stands out with its graceful curves, adding a touch of distinction from the more formal, rigid serifs.

FINAL

Mockup shot with Black Magic Camera 4K !!

diane lee

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