ALL IN
TO VOTE

Concept

Design

Animation

Sound Design

Vibrant. Equitable. Inclusive.

How do we engage college students and get them to participate in voting?

All-In Challenge

All in to Vote is a national awards program committed to getting the voices of young adults (18-25) heard. Partnering with many colleges and universities, All-In helps students to register and find where to vote.

To find out more in-depth information about All-in click here!

Ideating: Word Vomit

confusion to clarity, easy peasy, it's time to move, urgency, make history, change the future, build the future, make the world better, impact, influence, proactive, step-by-step, one vote at a time, your voice matters, waves of pixelation /confusion, noise, gossip, versions of easy things, easy voting, cutting through warm butter, flipping a switch, zipper going down, reminder to vote, where to vote, how to vote, 3D billboard, anamorphic, pop out eye-catching, doom scrolling, lazy, digital generation, vibrant, ballot-city, big type, red for importance, inclusive, democracy, engagement, reminder, unexpected

01

CONCEPTS

Smooth Like Butter

Voting is as easy as slicing through warm butter.

Through an unexpected series of simple but familiar everyday tasks, the quick repetitive downward motion would mesmerize the viewer until they see a small hand drop a ballot into the voting box--showing just how simple voting could be.

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02

Time is Ticking

Stop procrastinating and go vote! It's your future and time is running out.

Inspired by the trendy and new anamorphic 3D billboards in Time square and brands like Apple, a giant ticking clock pops out of the phone screen and transforms into a ballot box--serving as a reminder to go vote!

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selected direction!

DEVELOPMENT

Exaggerated Motion

To stop a doomscroller in their tracks takes more than a pretty animation so a snappy and dynamic motion was really necessary. My first pass was not too bad but the curves on the ballot, the transition, etc were still a little off.

Making the transition sharper, the arcs more pronounced, with stronger anticipations made all the world of a difference.

I think my favorite part was the squishy squashes of the box :3

First Pass

Second Pass

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Topology / Texturing

The minimalist design allowed me to refine every detail, with inspiration drawn from the simple, elegant clocks on my Pinterest board. Initially, the clock lacked tick marks, but I later added them to enhance legibility without compromising the clean aesthetic.

The overall environment reflects the typical clutter of a college student’s desk—piled with unread papers and an outdated calendar—translated into a sleek, abstract minimalism.

By using a mix of frosted glass and glossy materials, I aimed to create a polished yet understated look that draws attention to the call to action without distraction.

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Typography

The combination of a bold sans serif with a refined serif reflects the audience—college students navigating adulthood. They're starting to embrace sophisticated brands while still retaining their youthful energy.

Figtree's modern simplicity complements the stylish elegance of IvyPresto Display perfectly.

IvyPresto Display Italic in particular, stands out with its graceful curves, adding a touch of distinction from the more formal, rigid serifs.

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Cue the Music

Sound designing has got to be one of my favorite parts of animating... It's like a juicy red cherry on top which makes the animation even more delightful

That sound the clock handle makes when it gets real close to the camera? Yup that's the sound of a lever. The whoosh sound? Yeah that's a torpedo underwater.

Click below to hear the most satisfying sound!

I promise you won't regret it:

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All SFX credited to SoundIdeas

FINAL

Mockup shot with Black Magic Camera 4K !!

more works

ALL IN
TO VOTE

So Why Not Vote?

Research

All-In Challenge

01

CONCEPTS

02

DEVELOPMENT

Exaggerated Motion

Topology / Texturing

Typography

Cue the Music

FINAL

diane lee

ALL IN TO VOTE

All-In Challenge

01

CONCEPTS

02

DEVELOPMENT

Typography

FINAL

diane lee

ALL IN
TO VOTE